In mid-April, we went live with a half dozen articles which we call “stubs.” The idea here is to plant a flag in a story right away with a short post—a “stub”—and then build the article as the story develops over time, rather than just cranking out short, discrete posts every time something new breaks. One of our writers refers to this aptly as a “slow live blog.”
The results of Fast Company’s experiment with “stubs” — which allowed them to gradually create long-form journalism — pleasantly surprised the team when it brought a lot of traffic. Learn more about their strategy and check out snapshots of their site analytics from Chris Dannen. (via onaissues)
FJP: SBNation, the network of sports blog, rolled out a feature similar to this when Vox Media redesigned the entire ecosystem. This is how Jeff Clark of SBNation’s CelticsBlog described “Storystreams” when the redesign launched:
This is a kind of post that has several updates within that post. It is a smarter way of handling big stories that have many updates (like trade deadline day and media day) rather than editing a single post or breaking it into several smaller posts.
And yes, I’m a Celtics junkie. — Michael